Do you want more people to “Like” you on facebook? Perhaps a contest is right for you.
Every time I hear someone say “Like me” I can’t help but recall Sally Field accepting an Oscar and emotionally saying something along the lines of “I can't deny the fact that you like me, right now, you like me!” She was then tumbled through the media with not so positive statements and poked fun at. At the time I thought how brave of her to lay it out there so bluntly and show her insecurity and disbelief that people really do like her. Today businesses are laying it out there and looking for that “Like” to build their brand. Hearing someone say “Like” us on facebook is a common phrase - far from being laughed at back when Sally exclaimed it. In this 4 part series we will offer our suggestions for creating a contest on facebook to increase likes. Facebook does have policies regarding contests. Any deviation from these rules could result in facebook deleting your page. (Sure facebook is large and may not see you bending a rule, but don’t be tempted. Disgruntled consumers or even your competitors could easily report you - so play by the rules here.). https://www.facebook.com/page_guidelines.php
Before you start with your contest you’ll want to answer a few questions to help you decide what type of contest is best for your business.
Questions to ask:
What is your goal in running a contest? (Is it all about increasing volume of “Likes” or less volume and more targeted to your specific demographic?, drive to web or to educate customers about additional products/services, etc.) Who is your Target Market or Audience? What is your Budget for a contest? What kind of prize/incentive will you offer?
In this four part “Contest Series” we will offer our recommendations for increasing likes through contests. Each business is different and some will be better for others. Let us know what you have tried and share your feedback with us. For the record I more than “Like” Sally Field - then and now. So we’ll end this post with a quote from her.
“You lose your habitual behavior, which allowed you to sort of zone out. You have to be here, you have to be now, you have to be present.”
Social Media is so much in the moment that I had to pull this quote. As a business owner and influencer it is key that we act in the present and move with change and join the ‘now’. What has worked in the past may not now. Is your business taking advantage of all social media has to offer and converting fans into customers? Look for part 2 of our blog to begin exploring types of contests on facebook.