My Marketing Gals

Simplified Online Marketing

Tips on running a contest - Part 4 of 4 in our contest series

Part 4 of 4: We’re rounding off our contest series with one final posting.  Bonus tips on running a contest. OVERALL TIPS:

  • Announce contest coming soon. Anticipation will keep your folks coming back to check it out. They might even tell some friends to keep a look out for your contest.
  • Cross Promote it other places (TWITTER, WEB, LINKED IN, Store Front, ETC.)
  • Advertise (facebook makes sense-low cost/targeted demographic)
  • Announce progress (time remaining, who is leading, etc.)
  • Announce Winner, thank fans and advise them to check often as you will run another contest in the near future.
  • Don’t argue with someone regarding winner. Make your contest clear and easy. If in doubt give two prizes to avoid conflict and bad press.
  • Abide by facebook rules and regulations. https://www.facebook.com/page_guidelines.php
  • Make your prizes appealing. Use your products or services when possible.
  • Give winner a choice in two prizes. Example: If HVAC? how often will they need to clean the system? Perhaps they just had it done. Offer a giftcard instead.
  • *Fan gate changes game -Timeline changes removed landing page, but various applications work the same. Be sure and use an app that has a fan “like” gate. You can see stat's on your contestants and even block some (employee's, etc.)
  • Use advertisement, on facebook, to announce contest increases likes when ad is clicked it turns into a page like.

Other contest ideas:

  • Photo contest - Ask fans to post photo -most likes wins. Plus how great to post someone using your product/service!
  • Where are we? -post photo of your mascot/logo/something and ask fans to guess where you are.
  • Ask fans to offer tip or their favorite Quote. The fan’s tip/quote with most comments and “likes” wins.
  • Guess that celebrity. for a dentist we post the smile only and ask to guess who it is.
  • Like Incentive - Not sure I like this one but see it often. When we reach ___#____ Likes we’ll offer _______.  Are people really that eager to help your likes grow? I guess if the offer is incentive enough they would.  I see it often, don’t use myself, but thought I’d offer it up.

In summary, every business is unique, and different approaches will work well for others.  I’d love to hear your comments. What have you tried in the past? Or, have you participated in a contest that caught your attention?

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