Landing Page Woe's
When facebook converted to Timeline many things changed. The biggest complaint I hear is “what happened to my Landing page?”. Prior to Timeline pages allowed visitors to land where you directed them. Typically page owners used Landing pages that looked very much like a website - custom images, colors and most importantly a ‘Like gate’ or ‘fan gate’. This key ‘gate’ increased your ‘likes’ as fans were required to ‘like’ your page prior to entry. Usually they were enticed to do so with a coupon, unique content or chance to win a prize. With the new Timeline you can still have a landing page (you can even have a fan or like gate), but they just work a bit different. While you won’t find an option, in settings, to make a default landing page you can still utilize the tab section for landing pages. These tabs have a unique url that you can use on your website, blog, QR codes, etc. You use your landing page url as the link, and people will land here first )same as the ‘olden days - pre Timeline’).
What the new tabs (where your landing page is located) won’t do - New visitors will not land there first. When a new visitor first finds your page they will land on your wall. They will still see the “Like” button and be able to opt in. Take advantage of your Timeline Photo to show your company personality, announce a contest, etc. You can also use your wall to highlight activity and bring it to the top - put your landing page here or announce your contest, unique content, etc. here. One thing you'll need to take advantage of 'tabs' is an application. Search via facebook online or on the web and you'll find many applications to add 'tab's to personalize your page. Some are free, others have fees.
In summary landing pages are still available, just with a new twist. Be creative and make it work for you!