Facebook Page owners need to change their strategy in 2015.
Here we go again…more changes to facebook coming soon. These changes will make business owners change the way they interact on facebook. (Well, for some anyway.- Successful pages know what their customers like and engage with them through stories and meaningful images.)
I’m a glass half full kind of gal. While change is always hard (and we know facebook likes to change lots) this change is for the people who use facebook. These facebook users are otherwise known as your target audience. We want to keep your target market happy don’t we? Well, facebook surveyed and found people feel like they are seeing too many promotional type posts. Think of it this way - Imagine you have a shop and your customer walks in. Do you start holding up items and telling him/her the price? Let’s hope not. You probably hold up an item or share a story about an item they are looking at. You share how they can benefit from that item, you may ask questions or share another customers success with that item or why you added it to your shop. Imagine facebook posts in the same manner. Simply imagine these customers are in your shop and you are engaging in a conversation with them. It may take some getting used to, but you’ll get the hang of it.
Here is what people don’t like: (link below for full article)
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
So change your marketing strategy and give your customers what they want. Show the story behind your business, products and services. Instead of posting sales, products, services etc. share the stories behind the items. How have they impacted your customer? Where did you get the idea from? Ask how they would use this item or why they like it. Share photographs. People are visual and have very short attention spans. Photographs can say so much and grab their attention. Show the personal side of your business and your team.
Now you may be wondering what will happen if you continue to post promotional/sales type of posts? Facebook isn’t going to delete you, but you will notice far less engagement. They will hold back from pushing your content out to newsfeeds. Look at what you post and then analyze the results by looking at the numbers. Experiment with this. Post your typical way and then try changing it around. Facebook is still a terrific tool to engage your target market, simply change your strategy and make it work for you. Be sure and post relevant content your target market would find useful. You’ll facebook page will benefit from it and before you know it you’ll have more customers.
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