My Marketing Gals

Simplified Online Marketing

Filtering by Category: LinkedIn

What not to do to get your brand/event noticed.

This is a big pet peeve of mine and I see it again and again. Have you ever been in a discussion online and all of a sudden someone posts a link to their blog with totally unrelated content? 

These people think they are oh so savvy by finding where their target audience is hanging out. They don't care what you all are talking about, but they know you are there. They simply post a link to their website/event/blog and may even say a few words with it.  The funny thing is they actually think they are smart and are so arrogant that they think you will like it.  Would you burst into a room full of people discussing say leadership and scream "I sell ______, read my article it's great and call me". Do they really think people would enjoy this interruption and stop everything to click or read their annoying post?

Please stop if you are doing this or help me understand what mindset they may have to think this is a wise move? Comment below with your pet peeve on social media or online marketing?

Claim your LinkedIn url

LIurlHave you ever wondered why some of your LinkedIn contacts have their own url name and yours has numbers and characters?  In just a few steps you can claim your custom url.  Not only will you look more professional, but you will increase your visibility and personal branding. You will also have an address that is much easier to remember (and for others to find you). Here's how:

  • Log into your LinkedIn account and click on "edit profile".
  • Underneath your profile picture you will see a address.  Click "edit" next to this.
  • On the next screen look in the upper right corner for 'Your public profile URL' and select "Customize your public profile url".
  • Write your name without spaces. If your name is taken already try a variation such as your middle initial or full name.

You'll notice right next to the 'customize url' option that you can grab a badge. Follow the instructions and you will be able to add a button to your e-mail, newsletter, blog, website, etc.

Hope this tip helps.

LinkedIn Introduces Endorsements

With just a few clicks you can now endorse 1st connections.  A much faster way (than recommendations) to support those you have done business with.  Many intend on sending  a recommendation for  colleagues and connections, but just haven’t gotten to it.  Now with endorsements it only takes a few seconds to show your support and appreciation for connections. You may ask “How can this add value?”  (1)  You increase your credibility by having others vouch for you. Sure anyone can list a skill, but do they really have what it takes to own it? Connections verify that “yes” in fact this person is an expert here. (2) It’s also very valuable in building strong connections and allowing potential networking connections to quickly identify your strengths. And (3) Show your appreciation for others with the support of an endorsement. You stand behind them and want to see them succeed. Who wouldn’t be grateful for this? Toot their horn for them so to speak. (They may very well return the favor.)

Here’s how to make an endorsement:

  1.  simply visit your connections profile page and scroll down to Skills
  2. click the plus sign.

That’s it. Since this is a new feature, you will also be prompted to endorse various connections while exploring LinkedIn. Typically this allows only one skill  at a time. Visit your connections profile to endorse many skills at once.

You can also add skills for someone if you’d like. Perhaps you worked with someone, in the past, who had a slightly different skill set than they are showcasing now. If you’d like go ahead and add the skill and endorse.  If they don’t like that you did this (or someone added a skill for you that you don’t want) - simply click on the right arrow next to the skill and select “Hide Endorsement”

Want to know if you’ve been endorsed? Don’t worry, you will receive an e-mail from LinkedIn.  You can also see these in your profile view. Not only will you build credibility for your connection, but notice your profile picture is tagged next to the endorsement.  Perhaps you’ll expand your network and connect with future clients.

P.S. Don’t quote me, but with keyword rankings I wonder if this will effect search engine results with more endorsements. I haven’t found any proof of this but a gal has to wonder.

View this slideshow, from LinkedIn, for more details with visuals.